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Sofia started her career in the franchise industry in 1997 with the master franchisee of an international brand. Sofia’ s expertise includes marketing and promotion, branding, image enhancement, business development, franchisee evaluation & selection, training and project management. Progressing in her career, she was designated the Franchise Brand Manager being the custodian of the brand looking into trade mark matters and brand domains.

After 15 years in the corporate franchise scene, Sofia joined a trade NGO as its Chief Executive Officer. Apart from being the spoke- person and managing the overall operation of the secretariat office, Sofia’s responsibilities included dealing with corporate members, government liaison and overseeing the execution of projects and programmes which contributed to the nation’ s franchise industry.

Sofia has written many articles regarding franchising for various publications. With her hands- on experience in the franchising industry, Sofia wrote her first book, published by MPH in August 2014 . The book entitled “ Sofia Leong Abdullah’s Guide to Franchising in Malaysia”, was officially launched by YB Dato Seri Hasan Bin Malek, the former Minister of Domestic Trade, Cooperative and Consumerism on 15th October 2014 .

Sofia was also recently featured in British Publishing House Encyclopedia of Successful People in Malaysia V.3 .

Sofia has been invited to speak and conduct training at many occasions locally and within the region. She has spoken on topics related to franchise business and entrepreneurship in front of entrepreneurs at international franchise conferences held in Kuala Lumpur, Bangkok, Singapore; and to students at UniRazak, UIA, UITM and University Malaysia Kelantan.

Sofia was appointed as Friends@FKP, Faculty of Entrepreneurship and Business, University Malaysia Kelantan in 2020 . Sofia is also a certified HRDF Trainer. Sofia continues to serves in various trade and community NGOs as well.