Itinerary – MyIPComm2022

26 May 2022 (Thu) l AIAC Kuala Lumpur

26 May 2022 (Thu) l AIAC Kuala Lumpur

OPENING ROUNDTABLE

2.00PM - 2.30PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

2.00PM - 2.30PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

REGISTRATION & COFFEE NETWORKING

2.30PM - 3.35PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

2.30PM - 3.35PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

INTRODUCTION BY THE MODERATOR

Datin Lorela Chia (Co-Chair of MyIPComm22)

3.35PM - 3.40PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

3.35PM - 3.40PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

OPENING ADDRESS BY THE CHAIR OF ROUNDTABLE

Patricia Chung (President, IIPCC Malaysia)

3.40PM - 3.45PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

3.40PM - 3.45PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

HOUSE RULES & ITINERARY BRIEFING

Datin Lorela Chia (Co-Chair of MyIPComm22)

3.45PM - 4.30PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

3.45PM - 4.30PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

1ST ROUNDTABLE

Trade Secret-Solutions - Halal Market as a leading country for Halal Certification

4.30PM - 4.45PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

4.30PM - 4.45PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

COFFEE BREAK & NETWORKING

4.45PM - 5.55PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

4.45PM - 5.55PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

2ND ROUNDTABLE

IP Commercialisation & Setting Up of Task Force

5.55PM - 6.00PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

5.55PM - 6.00PM l 26 May 2022 (Thu) l AIAC Kuala Lumpur

CLOSING REMARKS

OUR PROGRAMME IS
ELIGIBLE FOR THE HRDF CLAIM

8.30AM - 5.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

8.30AM - 5.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

8.30AM - 9.00AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

8.30AM - 9.00AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

REGISTRATION & COFFEE NETWORKING

9.00AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

9.00AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

WELCOME SPEECH

Patricia Chung
President, IIPCC Malaysia

27 May 2022 (Fri) l AIAC Kuala Lumpur

27 May 2022 (Fri) l AIAC Kuala Lumpur

OPENING ADDRESS

Johnson Kong
Co-founder & Board Member, IIPCC

27 May 2022 (Fri) l AIAC Kuala Lumpur

27 May 2022 (Fri) l AIAC Kuala Lumpur

KEYNOTE ADDRESS

Well Kam Lian Hooi
National President
Small and Medium Enterprises Association (SAMENTA) Malaysia
Co-organiser, MyIPComm22

Dato’ Seri Wong Siew Hai
President, Malaysia Semiconductor Industries Association (MSIA)
Premium Supporting Partner, MyIPComm22

27 May 2022 (Fri) l AIAC Kuala Lumpur

27 May 2022 (Fri) l AIAC Kuala Lumpur

OFFICIATING ADDRESS

Dato’ Seri Alexander Nanta Linggi
Minister, Ministry of Domestic Trade and Consumer Affairs Malaysia

27 May 2022 (Fri) l AIAC Kuala Lumpur

27 May 2022 (Fri) l AIAC Kuala Lumpur

OPENING CEREMONY

27 May 2022 (Fri) l AIAC Kuala Lumpur

27 May 2022 (Fri) l AIAC Kuala Lumpur

LAUNCHING OF IKR

MOU Signing
Momento Presentation

9.45AM - 10.00AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

9.45AM - 10.00AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

1ST PLENARY SESSION

IP Commercialisation | Global
Johnson Kong

10.00AM - 10.25AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

10.00AM - 10.25AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

COFFEE BREAK NETWORKING

10.25AM - 11.10AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

10.25AM - 11.10AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

PANEL DISCUSSION 1

Traditional & Non-Traditional IPs Emerging With Technology | NFT, AI & Metaverse

11.10AM - 11.55AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

11.10AM - 11.55AM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

PANEL DISCUSSION 2

Perspectives of Top IP Players from Various Sectors

11.55AM - 12.40PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

11.55AM - 12.40PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

PANEL DISCUSSION 3

Insights on IP Landscape to Make Brilliant Business Forecast

12.40PM - 1.00PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

12.40PM - 1.00PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

EXCLUSIVE PRESENTATION BY SPONSOR

1.00PM - 2.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

1.00PM - 2.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

LUNCH NETWORKING

2.30PM - 3.15PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

2.30PM - 3.15PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

PANEL DISCUSSION 4

Why IP Is Crucial to RCEP & The Economic & Trade Agreement?

3.15PM - 3.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

3.15PM - 3.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

2ND PLENARY SESSION

Trade Secret Handling Practices as Business Strategies | Global Preventive & Predictive Measures
Dr. Jeffery Langer

3.30PM - 4.15PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

3.30PM - 4.15PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

PANEL DISCUSSION 5

Global IP Enforcement Strategies : Trade Secret & Other Non-Traditional IPs

4.15PM - 4.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

4.15PM - 4.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

TEA BREAK NETWORKING

4.30PM - 5.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

4.30PM - 5.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

PANEL DISCUSSION 6

Global IP Monetisation & Commercialisation Challenges including Halal Market | Successful Case Study

5.30PM - 5.45PM l 27 MAY 2022 (FRIDAY) l AIAC Kuala Lumpur

5.30PM - 5.45PM l 27 MAY 2022 (FRIDAY) l AIAC Kuala Lumpur

CLOSING REMARKS

5.30PM - 7.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

5.30PM - 7.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

GLOBAL NETWORKING COCKTAIL RECEPTION

6.30PM - 7.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

6.30PM - 7.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

OPEN FOR DINNER REGISTRATION

7.30PM - 7.35PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

7.30PM - 7.35PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

WELCOMING ADDRESS

7.35PM - 7.55PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

7.35PM - 7.55PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

KEYNOTE REMARKS : GUEST OF HONOUR (MATRADE)

7.55PM - 8.45PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

7.55PM - 8.45PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

VIDEO HIGHLIGHT & PRESENTATION

8.45PM - 9.15PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

8.45PM - 9.15PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

HOMEGROWN IP GO INTERNATIONAL

Experience Sharing by Successful Brand Owner

9.15PM - 9.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

9.15PM - 9.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

INTRODUCTION TO SEPTEMBER COMPETITION

IP Hatch

10.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

10.30PM l 27 May 2022 (Fri) l AIAC Kuala Lumpur

END

OUR PROGRAMME IS
ELIGIBLE FOR THE HRDF CLAIM

28 - 30 May 2022 (Sat - Mon) l Shangri-La Kuala Lumpur

28 - 30 May 2022 (Sat - Mon) l Shangri-La Kuala Lumpur

CLOSED DOOR EVENT

31 May 2022 (Tue) l AIAC Kuala Lumpur

31 May 2022 (Tue) l AIAC Kuala Lumpur

MYIPCOMM22 CERTIFICATION COURSE DAY 1

8.30AM - 9.00AM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

8.30AM - 9.00AM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

WELCOME COFFEE

9.00AM - 10.30AM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

9.00AM - 10.30AM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

FUNDAMENTAL IP (WORKSHOP I)

(i) Dealing with IPs holistically from business perspective

(ii) What are Traditional IPs & Non -Traditional IPs
a. Patent;
b. Trademark-Traditional & Non-Traditional;
c. Design;
d. Copyright;
e. Domain Name;
f. Trade Secret;
g. Trade Dress

10.30AM - 11.00AM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

10.30AM - 11.00AM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

COFFEE BREAK & NETWORKING

11.00AM - 12.30PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

11.00AM - 12.30PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

FUNDAMENTAL IP (WORKSHOP II)

(iv) Applicability and the Relevancy of those IPs from Malaysia's Perspective (RCEP + Economic & Trade Agreement)

(iii) Competitive Advantages (E.g.: Supply Chain, Raw Material, Processes, Secret Technology)

(v) Scenario Sharing for Business Relevancy (2 sectors)

12.30PM - 2.00PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

12.30PM - 2.00PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

LUNCH

2.00PM - 3.30PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

2.00PM - 3.30PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

FUNDAMENTAL IP (WORKSHOP III)

(vi) Scenario Sharing for Business Relevancy (2 sectors)

Group Assignment

Export Threats Issues (International & Local)

3.30PM - 4.00PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

3.30PM - 4.00PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

TEA BREAK & NETWORKING

4.00PM - 5.00PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

4.00PM - 5.00PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

ONLINE EXAMINATION (DAY 1)

5.00PM - 5.30PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

5.00PM - 5.30PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

REFLECTION SESSION : POST-DAY 1 ONLINE EXAM

5.30PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

5.30PM l 31 May 2022 (Tue) l AIAC Kuala Lumpur

END

OUR PROGRAMME IS
ELIGIBLE FOR THE HRDF CLAIM

1 June 2022 (Wed) l AIAC Kuala Lumpur

1 June 2022 (Wed) l AIAC Kuala Lumpur

MYIPCOMM22 CERTIFICATION COURSE DAY 2

8.30AM - 9.00AM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

8.30AM - 9.00AM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

WELCOME COFFEE

9.00AM - 10.30AM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

9.00AM - 10.30AM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

IP COMMERCIALISATION : INTERACTIVE SESSION I

Ways of IP Commercialisation (Traditional & Non-Traditional IPs)

(i) Retail Sector (Actual Sharing about IP Strategy for Commercialisation from Successful Brand Owner)

(ii) Q&As

10.30AM - 11.00AM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

10.30AM - 11.00AM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

COFFEE BREAK & NETWORKING

11.00AM - 12.00PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

11.00AM - 12.00PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

IP COMMERCIALISATION : INTERACTIVE SESSION II

(i) Fintech Sector (Actual Sharing about IP Strategy for Commercialisation from Successful Brand Owner)

(ii) Q&As

12.00PM - 1.00PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

12.00PM - 1.00PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

IP COMMERCIALISATION : INTERACTIVE SESSION III

(i) Telco Sector (Actual Sharing about IP Strategy for Commercialisation from Successful Brand Owner)

(ii) Q&As

1.00PM - 2.00PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

1.00PM - 2.00PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

LUNCH

2.00PM - 2.50PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

2.00PM - 2.50PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

IP COMMERCIALISATION : INTERACTIVE SESSION IV

(i) Semiconductor Sector (Actual Sharing about IP Strategy for Commercialisation from Successful Brand Owner)

(ii) Q&As

2.50PM - 3.40PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

2.50PM - 3.40PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

IP COMMERCIALISATION : INTERACTIVE SESSION V

(i)Technology Sector (Actual Sharing about IP Strategy for Commercialisation from Successful Brand Owner)

(ii) Q&As

3.40PM - 4.00PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

3.40PM - 4.00PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

TEA BREAK & NETWORKING

4.00PM - 5.00PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

4.00PM - 5.00PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

ONLINE EXAMINATION (DAY 2)

5.00PM - 5.30PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

5.00PM - 5.30PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

REFLECTION SESSION : POST-DAY 2 ONLINE EXAM

5.30PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

5.30PM l 1 June 2022 (Wed) l AIAC Kuala Lumpur

END

OUR PROGRAMME IS
ELIGIBLE FOR THE HRDF CLAIM

2 June 2022 (Thu) l AIAC Kuala Lumpur

2 June 2022 (Thu) l AIAC Kuala Lumpur

MYIPCOMM22 CERTIFICATION COURSE DAY 3

8.30AM - 9.00AM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

8.30AM - 9.00AM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

WELCOME COFFEE

9.00AM - 10.30AM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

9.00AM - 10.30AM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

PRE IP-INNOPRENEURSHIP (WORKSHOP I)

(i) How to prepare & showcase Business Model Canvass with IP Elements

(ii) Group Assignment

10.30AM - 11.00AM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

10.30AM - 11.00AM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

COFFEE BREAK & NETWORKING

11.00AM - 12.30PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

11.00AM - 12.30PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

PRE IP-INNOPRENEURSHIP (WORKSHOP II)

(iii) Preparing Term Sheet

(iv) Group Assignment

12.30PM - 2.30PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

12.30PM - 2.30PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

LUNCH

2.30PM - 4.00PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

2.30PM - 4.00PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

PRE IP-INNOPRENEURSHIP (WORKSHOP III)

(v) How to identify your IP & to better understand about the value of your IP?

(vi) Group Assignment

4.00PM - 4.30PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

4.00PM - 4.30PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

TEA BREAK & NETWORKING

4.30PM - 6.00PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

4.30PM - 6.00PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

PRE IP-INNOPRENEURSHIP (WORKSHOP IV)

(vii) How to do business presentation in this digital era? Sales Conversion tips

(viii) Industrial Relation 4.0 readiness assessment knowledge

5.30PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

5.30PM l 2 June 2022 (Thu) l AIAC Kuala Lumpur

END

OUR PROGRAMME IS
ELIGIBLE FOR THE HRDF CLAIM

3 June 2022 (Fri) l AIAC Kuala Lumpur

3 June 2022 (Fri) l AIAC Kuala Lumpur

MYIPCOMM22 CERTIFICATION COURSE DAY 4

8.30AM - 9.00AM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

8.30AM - 9.00AM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

WELCOME COFFEE

9.00AM - 10.30AM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

9.00AM - 10.30AM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

IP COMMERCIALISATION (WORKSHOP I)

(i) Licensing vs Franchising Procedure

(ii) Franchise Procedure

10.30AM - 11.00AM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

10.30AM - 11.00AM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

COFFEE BREAK & NETWORKING

11.00AM - 12.30PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

11.00AM - 12.30PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

IP COMMERCIALISATION (WORKSHOP II)

(iii) Branding for the new Paradigm

(iv) Type of trademarks that can walk you far?

12.30PM - 2.00PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

12.30PM - 2.00PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

LUNCH

2.00PM - 3.30PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

2.00PM - 3.30PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

IP COMMERCIALISATION (WORKSHOP III)

(v) What to prepare for Franchise

3.30PM - 4.00PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

3.30PM - 4.00PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

TEA BREAK & NETWORKING

4.00PM - 5.30PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

4.00PM - 5.30PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

IP COMMERCIALISATION (WORKSHOP IV)

(vi) How to get the right candidate for your Franchise Business

(v) Group assignment

5.30PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

5.30PM l 3 June 2022 (Fri) l AIAC Kuala Lumpur

END

OUR PROGRAMME IS
ELIGIBLE FOR THE HRDF CLAIM