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Datin Lorela is an entrepreneur with multiple ventures in conferences, exhibitions, trade fairs, business events, B2B marketing and market expansion. She is also strategic consultant on trade relations and crossborder projects with governments and organisations across the world including Malaysia, Algeria, Bangladesh, Cambodia, China, Fiji, Hong Kong, India, Indonesia, Japan, Korea, Mauritius, Nigeria, Pakistan, Saudi Arabia, Singapore, Spain, Taiwan, Thailand and the UAE. Building a sustainable future is the common goal across all ventures Datin Lorela is involved in, where she actively participates and contributes towards creating a common ESG language and metrics, long-term value creation and positive impact.