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Bob Lay, is a Digital Marketing Trainer and Consultant. He has extensive experience in implementing successful digital marketing and media production campaigns. He started his career in Media Production over 25 years ago and 9 years ago in Digital Marketing. He was heavily involved in the interactive TV project between Malaysia and China which raised USD 1.5 million from Softbank International, U.S. and USD 500 thousand from Excite, Japan.

The years of experience he has, had put him as one of the pioneer staff during the set-up of NTV7 in 2007, later Head of Audio Visual for BERNAMA. Other than having the high positions, he too has helped well-known brands and local companies won numerous industry
awards.

He has worked with multi-national companies, local SME and start-ups implementing content marketing campaigns and social media marketing strategies. The few companies to mention are P&G, NAZA TTDI, Celcom, Coca-Cola, Munchy’s, Oat King, Tupperware Malaysia,
ICAEW Global, Karcher, Yarra Norway, Jabatan Standard Malaysia and SME Bank.

Bob has helped many companies won digital awards including Best Use of Digital Media for P&G’s Rejoice Campaign “Gadis Bertudung Hijau” in Malaysia Media Award 2015.

As digital marketing consultant, he been working with companies in enhancing brand present online and generate leads with his creative digital marketing strategies.

Bob is a well-respected professional in the field of Digital Marketing and Media Production industry.